Apr 18, 2012

The Most Remarkable People on Social Media Today
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Written by : Tom George| 0 | Media

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I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence.

In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement:

As marketers, we need to start focusing on measuring intent instead of just measuring online influence.

I believe it’s not just how popular somebody is online or how much influence they have, but whether they are intending to use that influence to effect change.

And that brought me back to an idea I’ve been tossing around for a few months. Usually at the end of a year or beginning of a new one you see a lot of “Top 10” or “Best of” lists. Sure enough, there were lists of who were the greatest online influencers in 2011.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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