Laser-focus on media, stand-alone social network, celebrity usage, and a fast climb to the top of the iOS app store: this is a story that we’ve heard somewhere before. This time, the story involves video and not photography as the content of choice.
Viddy, an app that we first described as the “Instagram of video” way back in April of last year has been skyrocketing in terms of downloads and usage since it became an Open Graph partner with Facebook. The prominent placement of social 15-second videos has helped catapult the little-app-that-could into the #2 spot of the iOS app store, ahead of Instagram.
The company announced today that its app now has 6.5M users, which means that Viddy has increased its userbase by 2.5 million in one week.
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