Apr 16, 2012

Reason #1 Why Your Social Media Sucks: No Images, No Video

Written by : Rachel Parker| 0 |

Welcome to our new series “Top 10 Reasons Why Your Social Media Sucks,” where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo’s every Monday and Wednesday ’til the list runs out!

In social media, the written word goes only so farThe Problem

Polonius: What do you read, my lord?
Hamlet: Words, words, words.
(Hamlet, Act II, Scene 2)

… which is all well and good, if you happen to be blogging in 1603.

But here in 2012, if you’re relying solely on the written word to get your social groove on—no matter how witty and engaging those words may be—you could be headed to Ye Olde Dungeone of Obscurity.

Because today, even the most avid readers expect a visual component in their social content … and if they don’t get it from you, their eyes will wander elsewhere.

Which brings us to the final Reason Why Your Social Media Sucks: you’re only posting text and ignoring the power of visuals.

The Solution

Just a couple of days ago, social media agency Pandemic Labs published some surprising data regarding what fans like versus what brands are posting on Facebook. In the spirit of this post, I’ll let the visual do the talking:

Many brands just don't get the picture on social media

And it’s not just on Facebook—all across the Web, users are crying out for more visuals and rewarding those who deliver. Just look at the extraordinary rise of Pinterest over the last few months and you’ll get the idea.

So if your social media presence is starting to look like something only Hamlet would love, it’s time to mix things up and get visual.

Turnaround Tips

  • Make sure that every blog post you publish has at least one visual element. Invest in some quality stock photography (I use Fotolia) for professional-looking images that can boost your post to the next level. (Most pics are a bargain at less than $2 apiece.)
  • Commit to replacing one text-only blog post with a video at least once a month. You’ll add some much-needed variety to your social presence, plus you’ll give your audience a chance to get to know you a little better.
  • If you haven’t already, set up a Pinterest account and start posting interesting images and video that appeal to your audience’s interest. (And not just your own stuff, please :-)
  • As always, ask your audience what they’d like to see. Chances are they have some great ideas to toss into your visual bag of tricks.

So, how do you add visual interest to your blog, Facebook Page, and other social outposts? Tell us in the comments—we’d love to hear from you!

Read earlier posts in the series:

Top 10 Myths About Social Media for Business

Free Ebook: Top 10 Myths About Social Media for Business

Are you holding back from social media because of something “they” say?

In our free ebook, Top 10 Myths About Social Media for Business, we bust some of the most common misconceptions about social media as a marketing tool for small and medium-size businesses. Download your free copy today and get the scoop on the so-called “conventional wisdom” that could be standing between your business and social media success.


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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