Unless online business advocates and marketers begin to deliver profit to the corporate sector, the main reason for business participation online – social media are in danger of becoming irrelevant, a meaningless trend.
If social media marketers fail to prove the cash question, business will become cynical and take the view that social is unproductive.
Terms such as social capital, social authority and social ranking do not lead directly to monetization. Business is not interested in meaningless phrases, which are becoming jaded and over used.
Business needs people to take action, by parting with their