Apr 11, 2012

Why Mobile Ads in Emerging Markets are the Future [INFOGRAPHIC]
Share

Written by : Tom George| 0 | Mobile

Via Scoop.itMobile Media Curated

There are 5.3 billion mobile subscribers around the world, meaning 77% of the world’s population uses a phone. The majority of those users — 3.8 billion or 73% of the group — live in emerging economies.

Yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads.

As the Internet spreads throughout the developing world, it’s arriving on phones before traditional computers. Some 70% of Internet users in Egypt, 59% in India, 57% in South Africa, 50% in Ghana and 44% in Indonesia get online via mobile phones alone.

This Jana infographic poses a question for advertisers — how will relevant content be delivered via mobile device?

One idea: in Brazil, 74% of mobile users said they would like to receive advertisements in their devices in exchange for voice minutes.

Do you have an answer to Jana’s question? Take a look at the infographic below and share your suggestions for the future of global advertising in the comments.
Via mashable.com

Enhanced by Zemanta

Tags: , , , , , , ,

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0

Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom