Content curation is one of the most effective branding tools in social media. It gives people the opportunity to demonstrate their expertise and position themselves as influencers in their fields.
With that said, how does one become a great content curator? Here are four tips to get you started.
Know your niche
If you want to be a great content curator, you must be very knowledgeable about the needs of your niche audience. Be proactive. Use tool like InboxQ to “listen” to people’s questions on Twitter, for example. You can also rely on Google Alerts, Topsy, Social Mention, Twitter Search, LinkedIn Signal, and Google+ Search to monitor specific keywords, find valuable content, and keep abreast of what competitors do.
Focus on relationships
Great content curators love to build relationships and connect with their audiences.
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