I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.
These ideas can be used for content curators as well – to create buzz and build an audience, providing “context” is what sets you apart from others – these tips are ways to accomplish that.
“Connecting ideas and people — how talk can change our lives”.
Here are a few things that caught my attention:
**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.
** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.
** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.
** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing
** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.
** Be opinionated about future trends. That’s a trait that is best exemplified by Robert Scoble.
** Track and review future trends from behind the scenes. A good guide is Louis Gray.
**Create a conversation around a social object. That’s what Hugh MacLeod does.
** Become the expert hub on a subject matter. The consistent “go to” person for branding is the team at Branding Strategy Insider.
Selected by Jan Gordon covering “Content Marketing, Social Media and Beyond”
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