Welcome to our new series “Top 10 Reasons Why Your Social Media Sucks,” where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo’s every Monday and Wednesday ’til the list runs out!
Yes, yes, the socialverse is a place to create and share quality content that aligns with your audience’s interests … but if that’s all you’re doing, there’s a good chance that your social media sucks.
Because social media, folks, is not a megaphone. It’s much more like a telephone, and if you’re not listening 24/7, it’s like having the coolest phone in the world with the audio muted.
Your audience is the life’s blood of your social ecosystem, and once you get them to follow you, you need to keep showing the love every single day, in the form of liking and sharing their stuff, thanking them for shoutouts, and making them feel like part of your extended family.
Which brings us to today’s top mistake: Not listening to and engaging with your audience.
It’s so easy to get into the routine of logging on to your various social outposts once a day, posting your daily bit, then getting on with the million other demands of the day. And that might even help you achieve a certain level of success … but there are limits to how far you can go with that approach.
Because the main reason people follow a brand on social media is to feel a part of something, and if you don’t keep delivering that feeling, they’ll turn their elsewhere.
So the next time you log on to post your daily bit, take a few extra minutes to listen to what your audience is saying and add to their conversations whenever you can.
- Take a few extra minutes each day to listen to what’s going on with your fans and with the other Pages you follow.
- Post a personalized “thank you” for every share, retweet, or mention.
- Share cool links, images, or videos posted by the people and Pages who follow you.
- Celebrate milestones that your fans and peers post about—anything from opening a new location to achieving a follower count milestone.
- You know I have to say it: talk to your audience. Ask them if they’re happy with your level of engagement or if you should be doing more.
So, how do you find the right level of engagement with your social media audience? Tell us in the comments—we’d love to hear from you!
Read earlier posts in the series:
- Reason #10 Why Your Social Media Sucks: “It’s All About Me”-ism
- Reason #9 Why Your Social Media Sucks: You’re Posting Too Often
- Reason #8 Why Your Social Media Sucks: Not Posting Often Enough
- Reason #7 Why Your Social Media Sucks: Jargon and Industry-Speak
- Reason #6 Why Your Social Media Sucks: You’re in the Wrong Place
- Reason #5 Why Your Social Media Sucks: Not Sharing the (Link) Love
- Reason #4 Why Your Social Media Sucks: You’re Being a Debbie Downer
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