As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual.
One indication is the emergence of new kids on the block, such as the image-driven social network Pinterest. Another is the recent updates to more established social platforms, such as Facebook’s Timeline. What’s clear is that brands without a solid visual vocabulary will be left behind.
“Visual” can be a loaded word. When we refer to a visual brand, do we just mean a brand with a good logo? Of course not, though it would be hard to imagine a visual brand that wasn’t anchored by strong imagery. Rather, a visual brand has a strong visual identity, a clear visual vocabulary, and an eye for visual storytelling.
What does that mean? And, more important, how can you be sure that beyond simply being social your brand is ready for the visual revolution as well?
Social Media Changes That Favor Visual Brands
First, consider the following updates and launches of social platforms over the past year that enable brands to make a significant visual impact.
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