Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through the exchange of social currencies that contribute to one’s capital within each network. Through conversations, what we share, and the content we create, consume and curate, we individually invest in the commerce of information and the relationships that naturally unfold. It is in how these relationships take shape that is both in and out of your control. This is why, in the age of social networking, relevant engagement counts for everything.
Notes from curator Tom George on this article.
There is no denying Brian Solis has an uncanny ability to dive to the heart of the subject matter. After reading this piece, which I hope you enjoy as much as I did, it is evident the six pillars Brian mentions are in fact very real. You realize if you haven’t already that you must begin to understand how the psychology of social media plays and will continue to play such a vital part to you accomplishing your objectives. You may have heard before, people don’t plan to fail, they simply fail to plan. I would say that you must concentrate on two things. First, you must work hard to build the value, trust and transparency you have with your inner circle of friends and network, this is important. Second you must become a trusted authority on your topic and become a confidant. What do you think? Do you have any specific thought’s or questions regarding this article.
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