Welcome to our new series “Top 10 Reasons Why Your Social Media Sucks,” where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo’s every Monday and Wednesday ’til the list runs out!
Pull up your Facebook or Twitter feed and count how many posts include links to a Web page, blog post, YouTube video, or other piece of online content.
A lot, right?
Sharing informative, funny, inspirational, and otherwise engaging content is the most popular activity on the social Web. It’s our way of reaching out to our networks and saying, “Hey, I found this and thought you’d like it.”
Do that well and your peeps will look forward to seeing your posts and appreciate your shared interests. Do it badly—or not at all—and you’ll fade to obscurity.
Which brings us to today’s top mistake: either not linking at all or only linking to your own stuff.
By sharing links from sources other than your own blog or website, you help yourself in two ways:
- You establish yourself as an influencer by sharing a variety of viewpoints in your area of expertise.
- You win allies among the people whose content you share, and they will be happy to return the favor.
That’s not to say you can never link to your own blog, website, and other stuff—after all, we’re all in this to benefit our businesses—but make sure you balance self-promotion with links that serve the sole purpose of engaging your audience.
- Create a “target list” of bloggers and other social players whose interests complements yours and link to their content regularly.
- Like, comment on, and share other content regularly to show your support for those who share your values.
- You know I’m gonna say it: talk to your audience. Find out what other blogs, websites, and other sources they like and appreciate, and add those to your target list.
So, how do you involve other sources of content in your social strategy? Tell us in the comments—we’d love to hear from you!
Read earlier posts in the series:
- Reason #10 Why Your Social Media Sucks: “It’s All About Me”-ism
- Reason #9 Why Your Social Media Sucks: You’re Posting Too Often
- Reason #8 Why Your Social Media Sucks: Not Posting Often Enough
- Reason #7 Why Your Social Media Sucks: Jargon and Industry-Speak
- Reason #6 Why Your Social Media Sucks: You’re in the Wrong Place
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