It looks like Facebook is finally taking search more seriously. The company is reportedly working overtime on improving its own search feature, which leads us to wonder if it may even have something bigger up its sleeve. We’ve written about the major opportunities Facebook has to make a big play in the search engine market and go head-to-head with Google several times in the past, and this news does very little to convince us this is not a possibility.
Bloomberg BusinessWeek reports that something like 24 Facebook engineers are working on “an improved search engine,” and the effort is being led by former Googler Lars Rasmussen. Interestingly enough, while I was working on this article I happened to get an email from a Googler pointing the report out to me. They didn’t say as much, but Google no doubt wants more attention brought to the fact that other major web entities have opportunities to compete with them. The EU is expected to make a decision in an antitrust investigation into Google as soon as after Easter.
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