Via Scoop.it – Enterprise Social Media
“Just because the Internet gives a brand the ability to pin an image to a Pinterest page doesn’t mean that it’s legal.” This is the first article I’ve seen that goes into the legal issues of reposting people’s pictures. Check out this pithy paragraph: “Given the risk of copyright infringement, how can an advertiser still take advantage of the Pinterest hoopla? First, only pin (and “re-pin”) images that your brand owns or has appropriately licensed. For licensed images, pay special attention to any license usage limitations. At a minimum you will want unlimited usage on the Internet, but given that use on Pinterest is such a new use that you may want to consider specifically listing “Pinterest usage” in the license. Another good way to find images that you can pin or re-pin is to leverage brand partners’ images (with permission of course), which increases your image library, and affords your partner additional traffic to its sites.” Via Chuck Bartok, Local Search Labs, Social Media Effectiveness
Content Curator Mike Ellsworth
Mike’s background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. During his 15-year career at the Nielsen Company in the marketing research business, he helped set Dun & Bradstreet's Internet strategy and developed the vision that resulted in the consumer packaged goods industry's first Web application in early 1995. With his own company, StratVantage Consulting, Mike helped Sterling Commerce create their eCommerce strategy and has helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy.