9 Hard-Hitting Content Strategies for Small Business Blogging

Via Scoop.it – Contentmarketing

Are you a small business owner with a blog? Is the blog successful? Well, if it’s not I might have a hunch why… …and it has everything to do with content strategy.

Content strategy is a focused look at the entire life cycle of content…from the creation to maintenance and even retirement of content. You look at things like developing, curating, information architecture, writing, editing and marketing.

Unfortunately, not very many people take the time to think strategically about their content, they just design a site and start writing.

Here are the steps and the tools you need to create killer content…day in and day out…so you can take your business to the next level.

Step #1: Define your blogging objectives with these six questions - http://bit.ly/z0KIMr 

Keep in mind that you can have two or three objectives, but any more than that and your blog will be unfocused.

Your next step is to figure out who your audience is.

Step #2: Use Research.ly  –  http://bit.ly/zEQoUS  - to get inside your blog reader’s head

This tool will help you see insights on what your potential readers are interested in.

Step #3: Use Facebook Insights  - http://on.fb.me/ywamPj   - to get inside your reader’s head

Step #4: Create a content calendar

A content calendar is one of the single most influential tools to keep you on track with your blog.

Step #5: Manage your blog content with EditFlow - http://bit.ly/wNyPet 

Step #6: Create great content using these 13 questions - http://bit.ly/y6SQRG 

Step #7: Share great photos

Step #8: Keep your content consistent to drive traffic

Step #9: Audit your content

You don’t have to use a spreadsheet. You can use the Content Audit Plugin -  http://bit.ly/wosPBx  -instead.

Read Entire Post here: http://bit.ly/z0KIMr 

By Neil Patel - http://bit.ly/weu7s3 
Via www.quicksprout.com

Related articles

• Make Your Business the Go-To Resource by Curating Great Content(internetbillboards.net)

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• Five Ways to Ruin Your Content Strategy and Guarantee Its Failure(mpdailyfix.com)

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• Five Ways to Ruin Your Content Strategy and Guarantee Its Failure …(internetbillboards.net)

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Content Curator Tom George

Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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