Mar 25, 2012

Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do
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Written by : Martin Gysler| 0 | Technology

Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital — not your influence but your potential for it. Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and gives brands an action plan for making money with these tools.

 

You can see and download “The Rise Of Digital Influence” report on Slideshare, or check it out here along with my key takeaways and analysis of why these products are flawed now but have big potential.

 

Read more: http://techcrunch.com/2012/03/21/klout-kred-peerindex-radian6/

Via techcrunch.com

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Martin Gysler

I am a NETWORKER and SOCIAL MEDIA GEEK. Entrepreneur and autodidact, I like freedom, talk about interesting stuff, music, travel, lifestyle and much more!

Active as entrepreneur and convinced autodidact for over twenty years, I choose since many years networking and social media activities.

Throughout this long period I was active in the commercial sector; insurance, real estate, health, well-being..., a wide range of knowledge, where I gained a lot of experience, expertise and know-be! Today, my main objective is to develop a global activity (Networking - Social Media - People Building) with people who have the same vision of life and quality of life to have success together!

If you need support to develop a strategy for your online presence, feel free to CONTACT ME!

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Martin Gysler

I am a NETWORKER and SOCIAL MEDIA GEEK. Entrepreneur and autodidact, I like freedom, talk about interesting stuff, music, travel, lifestyle and much more! Active as entrepreneur and convinced autodidact for over twenty years, I choose since many years networking and social media activities. Throughout this long period I was active in the commercial sector; insurance, real estate, health, well-being..., a wide range of knowledge, where I gained a lot of experience, expertise and know-be! Today, my main objective is to develop a global activity (Networking - Social Media - People Building) with people who have the same vision of life and quality of life to have success together! If you need support to develop a strategy for your online presence, feel free to CONTACT ME!

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