As Professor Barry Schwartz pointed out in a 2005 TED talk, “The Paradox of Choice,” the overabundance of options often leads to disappointment.
Wantful, a new online startup, might have had these ideas in mind when it launched its site in 2011. The site asks a gift-giver to answer a series of questions about the intended recipient.
Next, it generates a list of 10 possible gifts that is bound, printed and sent to the gift recipent as a high quality catalogue. When the catalogue arrives, the recipient simply chooses which of the 10 items she prefers.
read full article: http://blog.newscred.com/?p=1815
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