The Digital Revolution Has Only Just Begun – The Huge Potential Of The Internet For Digital Marketing And Sales
If you’ve been working in online marketing or Ecommerce for a while, it’s easy to lose sight of how new digital platforms are, and the opportunity they will still bring in the future.
A major new Research Report – ” The Internet Economy in the G-20“- http://bit.ly/GQiZUC [pdf] – The $4.2 Trillion Growth Opportunity – by the BCG Group reminds us of the future potential by its review of the size of the opportunity – $4.2 trillion by 2016 they estimate.
To put it into a more meaningful perspective, if it were a national economy, the Internet economy would already rank in the world’s top five, behind only the U.S., China, Japan, and India, and ahead of Germany.
The Internet economy in the dveloped markets of the G-20 will grow at an annual rate of 8% over the next 5 years, far out-pacing just about every traditional economic sector producing both wealth and jobs.
This really shows the future potential for anyone making a career in digital marketing.
From a business point-of-view it also shows that in many markets, there is an even bigger opportunity, particularly through social media marketing.
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