Mar 23, 2012

6 Successful Twitter Hashtag Campaigns
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Via Scoop.itinternetbillboards

Chances are if you’ve heard of a Twitter hashtag campaign, it’s because it failed. The marketing world, in fact, is littered with the recent detritus of woebegone hashtag campaigns. Think back to McDonald’s doomed #McDStories campaign or RIM’s #BeBoldeffort, and it seems that trying to create a stir on Twitter is a fool’s errand.Focusing on such misfires, however, conceals the fact that some — or even most — hashtag campaigns are actually successful. Below are six campaigns that effectively harnessed Twitter in a way that provoked positive discussion and action.
Via mashable.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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