MediaPost Publications MTV Shifts From Gaga To Garages, New ‘Artists.’ Site Combines Curation, Commerce, New Ad Opps
In a bid to regain its supremacy as the dominant medium for musicians to connect with fans, MTV is returning to its musical roots, albeit online. The move, unveiled late Thursday during a presentation at the SXSW Music Festival in Austin, includes the launch of a new online destination -– www.artists.mtv.com -– which combines MTV-produced fan pages with ecommerce features that will enable everyone from headliners to garage bands to have an MTV-branded presence online.
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