Are you a small business owner with a blog? Is the blog successful? Well, if it’s not I might have a hunch why… …and it has everything to do with content strategy.
Content strategy is a focused look at the entire life cycle of content…from the creation to maintenance and even retirement of content. You look at things like developing, curating, information architecture, writing, editing and marketing.
Unfortunately, not very many people take the time to think strategically about their content, they just design a site