Mar 16, 2012

9 Hard-Hitting Content Strategies for Small Business Blogging

Written by : Tom George| 0 |

Via Scoop.itContentmarketing

Are you a small business owner with a blog? Is the blog successful? Well, if it’s not I might have a hunch why… …and it has everything to do with content strategy.


Content strategy is a focused look at the entire life cycle of content…from the creation to maintenance and even retirement of content. You look at things like developing, curating, information architecture, writing, editing and marketing.


Unfortunately, not very many people take the time to think strategically about their content, they just design a site and start writing.

Here are the steps and the tools you need to create killer content…day in and day out…so you can take your business to the next level.


Step #1: Define your blogging objectives with these six questions – 

Keep in mind that you can have two or three objectives, but any more than that and your blog will be unfocused.

Your next step is to figure out who your audience is.


Step #2: Use  –  – to get inside your blog reader’s head

This tool will help you see insights on what your potential readers are interested in.


Step #3: Use Facebook Insights  –   – to get inside your reader’s head


Step #4: Create a content calendar

A content calendar is one of the single most influential tools to keep you on track with your blog.


Step #5: Manage your blog content with EditFlow – 


Step #6: Create great content using these 13 questions – 


Step #7: Share great photos


Step #8: Keep your content consistent to drive traffic


Step #9: Audit your content

You don’t have to use a spreadsheet. You can use the Content Audit Plugin –  -instead.

Read Entire Post here: 

By Neil Patel – 

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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom