Outbrain recently published The State of Content Marketing 2012. The report revealed that 82% of brand and agency marketers plan to increase their content marketing efforts this year, with their main goals being to increase brand awareness and target early-stage leads.
The report also revealed that social media is the most popular way to drive traffic to content, with 96% of respondents currently utilizing social media.
Since a blog can be the center of your social media strategy, I’d like to suggest some ways that you can use a blog to increase your brand awareness and drive more people to your content:
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