Mar 15, 2012

The Curation-Over-Creation Trend That Fueled Pinterest’s Rapid Growth
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Written by : Tom George| 0 | Content Curation

Via Scoop.itSocial Media Curated

Laura Paine has a simple answer when asked why Pinterest exploded in popularity at this particular juncture in Internet history. The former reporter watched her newspaper cut positions, go from being a daily to a weekly and focus more on creating short, Q&A pieces, video and photo galleries in an effort to cling to dwindling online traffic.

“People aren’t really reading anymore,” said Paine, who now works for the public relations firm InkHouse.

A new Engauge white paper breaks down the make-up of the average Pinterest user and shows that the end result of less reading is more of a focus on content curation than creation. The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.

Via www.readwriteweb.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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