South by Southwest Interactive officially drew to a close Tuesday with the 15th Annual Interactive Awards. The awards honored not only well-known sites and services from the past year such as Pinterest and Storify, but also highlighted sites, services and apps that you may have never heard of.
While Highlight was certainly the most buzzed-about app at this year’s conference, the Facebook-stalker video-maker Take This Lollipop was the one walking away with the Best in Show award from SXSWi. It also took top honors in the Experimental category.
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