In 2007, I wrote a post entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years, I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement?I believe that it is not only stronger now, it is also truer. See, sociology is just one part of the equation. Social science is the study of society and human behaviors. As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, et al. After all, everything comes down to people.