Mar 14, 2012

Social media is about social science not technology

Written by : Tom George| 0 |

Via Scoop.itSocial Media Curated

In 2007, I wrote a post entitled, “Social Media is About Sociology Not Technology.” It’s a statement that after five years, I thankfully continue to see shared every day on Twitter. As time passed and experience matured, I amended that statement to now read, “Social media is about social science not technology.” Why did I change such a powerful statement?I believe that it is not only stronger now, it is also truer. See, sociology is just one part of the equation. Social science is the study of society and human behaviors. As an umbrella term, we should think about social media and mobile behavior as it’s related to psychology, anthropology, communication, economics, human geography, et al. After all, everything comes down to people.

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2 Responses to “Social media is about social science not technology”

  1. Jay

    You are exactly right! It is why I believe that marketing people are finding these platforms difficult to leverage. It is because it is difficult to leverage a culture or a community.

Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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