Mar 2, 2012

Content Curators Will Be The New Great (Specialized) Newspapers [Video]
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Written by : Tom George| 0 | Media


Robin Good: John McCarus, SVP for Brand Content at Digitas, ignites an interesting panel about content creation vs content curation.
This is the second in a series of three videos highlighting a 2012 conversation on the future of media on the social web organized by Ben Elowitz, CEO of Wetpaint.

The nicely edited video, brings up in its four minutes, some valuable takes and opinions on how curation is perceived, used and modulated to achieve different results and objectives.
From mere republishing and copying of someone else materials without attribution or credit (certainly not something to be categorized under “curation”) to the new cadre of emerging journalists, who not only write, but also monitor, research, pre-digest and cull the most interesting content – not written by them – for their own audiences.
Key takeaways:
“A curator is an editor, essentially. You become a trusted source by doing the hard work for your audience and telling them what’s important, whether you’ve written it or not.

Traditionally that’s been the role of great newspapers; now that function is being spread across the web.”
Erick Schonfeld, TechCrunch
-> Publishers have a love / hate relationship with curators.
-> Curators help to expand a publisher’s reach, but the publisher risks losing credit (and traffic).
-> Curators who link back and republish only enough to pique interest will keep publishers happy.
“It’s like the forest episode of Planet Earth: the animal eats the nectar and sort of destroys the plant but spreads the pollen all over.”Jason Hirschhorn, Media ReDEFined
Interesting. 7/10
Original video: http://vimeo.com/37553245
Full article: http://digitalquarters.net/2012/02/video-rebooting-media-think-tank-content-creation-vs-curation/
Via vimeo.com

Rebooting Media for the Fully Social Web: Theme 2 – Creation vs Curation from Chris Kollas on Vimeo.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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  • Important video on #curation verse creation. As a curator you should hone your skills and understand how and why you make your selections. What is your motivation and does the content producer or journalist understand who you are and why your do what you do? When a content producer says to you why did you select my piece? Or wow your commentary was good I didn’t think of that, you are money. Human aggregation is a waste of time, it is transient and not building anything substantial and that is what algorithms are for. Giving special context, getting questions asked and starting dialogues for the content producer and assisting in creating advocates for you both this is called being a professional content curator. Social media, to me is only as good in the way in which we use it. It should be called personal media, why you ask? Basically everyone is blabbing about themselves.


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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