Why Customers Will Pay You to Restrain Them
Via Scoop.it – Enterprise Social Media
“Think about a piggy bank, which is like a security system for a world where you’re the burglar. In purchasing a piggy, you’re paying $10 to protect $22 in spare change from your own hands.” Distinguish between the “shoulds” and the “wants” of your customers and achieve better success. Figure out how to take the “shoulds” from the future – I’ll watch Shindler’s list some day – into the now, and achieve fantastic success.
Via www.fastcompany.com
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Content Curator Mike Ellsworth
Mike’s background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. During his 15-year career at the Nielsen Company in the marketing research business, he helped set Dun & Bradstreet's Internet strategy and developed the vision that resulted in the consumer packaged goods industry's first Web application in early 1995. With his own company, StratVantage Consulting, Mike helped Sterling Commerce create their eCommerce strategy and has helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy.
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