Whether you’re selling a product or service, consumers have the platforms to express themselves and take on giant companies if they are dissatisfied. Businesses can’t afford to turn away from social business.
**Advertising won’t cut it anymore unless your brand demonstrates consistently through actions that it is there to serve consumers through its products and services and by engaging in conversation. Businesses must communicate with their customers where they are: on Twitter, Facebook, Google+ and the like.
**If there’s a complaint, it should be handled immediately. It’s possible to turn a negative into a positive by letting people know that you are there to serve them.
****It’s not what you say about your business, it’s what your customers are saying about you that counts
**The power of word of mouth is astounding as you can see demonstrated on this infographic and this is just the tip of the iceberg.
Commentary by Jan Gordon, covering “Content Curation, Social Business and Beyond”
See Infographic here: [mashable.com/2012/02/29/social-consumer-infographic/]