How B2B Content Curation Can Skyrocket Your Business
Via Scoop.it – Enterprise Social Media
If you’re still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them. Intro: B2B content curation is not a fad! It’s a fact. According to a recent study conducted by MarketingSherpa: **84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources. ****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether! Here is one myth and the real truth that caught my attention: B2B Content Curation Myth 2: Content Curation Is Unethical ****There is a huge difference between curating content and “pirating” content! ****Here are some ethical guidelines to help you out: **Give tribute to the original content owners by mentioning their names linking to their content sources **Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners ****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact ****Intelligently building on curated content makes your final output authentically yours. I love that thought! Key Takeaways: ****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy. ****If done right, content curation can create massive branding and SEO rewards for your business. Curated by Jan Gordon covering “Content Curation, Social Media and Beyond” Read full article here: [http://bit.ly/rrE3VO]
Via www.searchenginepeople.com
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Content Curator Mike Ellsworth
Mike’s background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. During his 15-year career at the Nielsen Company in the marketing research business, he helped set Dun & Bradstreet's Internet strategy and developed the vision that resulted in the consumer packaged goods industry's first Web application in early 1995. With his own company, StratVantage Consulting, Mike helped Sterling Commerce create their eCommerce strategy and has helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy.
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Twitter: netbillboards
says:
I leave comment’s sometimes, if it is someone that I am curating on a regular basis I do and in a few other instances, like if it has a Facebook comment thread. The main reason is that I want the person who wrote the content to know that we are a growing community of curators and that they are getting curated on our site, another option would be to send them a tweet. This way they may take a more vested interest in sharing other Internet Billboards content with there often large social networks. This is win win I actually have several people who automatically share when they get posted on IB.
Tom George recently posted..Is Pinterest The Next Hot Property In Digital Advertising?
No, blog commenting is not something I do a lot of, primarily because filling in fields and logging in and such is a hassle.
I should do more of it, no doubt!
Mike Ellsworth recently posted..Order Be a Person
Twitter: netbillboards
says:
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