Be everywhere: Google’s real social strategy
Via Scoop.it – internetbillboards
There has been a lot of talk about how Google+ is failing, going to fail, or is a waste of time for both individuals and brands. It would be foolhardy, however, to treat Google+ as down for the count so early in the match. After all, Google has a lock on key distribution channels that it can use to muscle Google+ into the forefront of the social media conversation. Wired Magazine’s Caleb Garling said it best in this piece on Google+ early last month: This is where Google will have an advantage over Facebook: With a broad array of services like search and Gmail and Chrome and Android, Google offers tools that are fundamental to the online lives of so many people — and these can be tied to Google+. As Google+ evolves, Google will have the means to promote its social network — and the branded Pages within it — in ways that Facebook or Twitter cannot.
Via www.zdnet.com
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Content Curator Tom George
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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