Feb 28, 2012

Transmedia Storytelling Understanding The Importance Of Real Engagement
Share

Via Scoop.itinternetbillboards

A new sector in entertainment has been developing over time, capitalizing on the abundance of platforms from which consumers can be reached. “Transmedia storytelling” engages consumers through different means, shifting from the traditional linear story, to a more complex, multi-dimensional “story world.” These characters and “story worlds” can exist and develop outside of their initial film timeline, and this integration will allow consumers to enjoy the entertainment on a number of levels. Rather than simply watch a movie, viewers can interact with characters on websites, experience the world in games, follow leads on Twitter, as well as participate in a vast array of other opportunities on various platforms. Additionally, transmedia will aggregate formerly fragmented audiences by uniting them in one “story world.”

Via www.nmincite.com

Enhanced by Zemanta

Tags: , , , , , , ,

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom