Via Scoop.it – Le Marche & Fashion
The warm lights of Sicily, and a mood that enhances the beauty of Art Nouveau places in Palermo: the new ad campaign for Alberto Guardiani has been shot precisely in Sicily’s chief city.
The designer, with the help of photographer Serge Guerand, illustrates his collections – the first menswear and womenswear lines – for Spring/Summer. The images capture the intensity of tradition, revisited with a new twist, focusing on the future: in the lead role a refined couple, who likes to be stylish without affectation: she, model Clara Mas, is wearing sandals featuring warm hues and contrasting optical patterns; he, Tanel Derard, chooses soft loafers made with vintage hides – moving cheerily against the backdrop of a late 19th century garden caressed by soft and evanescent lights. Guya Guardiani, the daughter of the label’s founder, acted as creative director for the ad campaign, and worked with stylist Emanuela Fontana. The hair and the makeup were designed by Pierpaolo Lay and David Allan Jones respectively.
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