By Joe Pulizzi – http://bit.ly/w17smc @juntajoe
Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena.
This History of Content Marketing Infographic is based on the Content Marketing World Timeline Video from the Content Marketing Institute.
Special thanks to CMI’s creative director Joseph Kalinowski for making this happen.Download or Embed here: http://bit.ly/AgIOaq