Recently I was asked by my fellow board members of NAWBO Houston to give our members a quick tutorial on how to engage with the organization on social media.
So I set aside a few hours and used Camtasia to put together this video covering our Facebook activities:
We’ve already talked about why your audience needs more to go on than “like us on Facebook.” With a video like this, you can take it one step further and actually walk them through the process.
A social tutorial also gives you the opportunity to show the full range of your social media presence. Maybe people know about your company page on LinkedIn, but not your Group or your Events. Or maybe they follow you on Twitter but hadn’t heard about your weekly Twitter Chat where customers can share ideas.
And if you think this requires some mega-pricey software that takes months to master, let me put your fears to rest. For Mac users, I recommend Jing (free for basic, $14.95 a year for Pro) or Camtasia ($99), both of which are quite easy to use. PC users have even more free and low-cost options; check out Mashable’s rundown for some of the most popular packages.
Remember, you can embed or link to your video anywhere people might find it useful: the Contact Us page on your website, your blog, your Facebook Page, even in your email signature.
So, are you ready to get a video tutorial out there and give your audience a step-by-step guide to following you … or have you done it already? Share your thoughts in the comments—we’d love to hear from you!
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