Feb 22, 2012

Social media tip: Show people how to follow you
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Written by : Rachel Parker| 0 | Social Media

Recently I was asked by my fellow board members of NAWBO Houston to give our members a quick tutorial on how to engage with the organization on social media.

So I set aside a few hours and used Camtasia to put together this video covering our Facebook activities:

We’ve already talked about why your audience needs more to go on than “like us on Facebook.” With a video like this, you can take it one step further and actually walk them through the process.

youtube tutorial on facebookA social tutorial also gives you the opportunity to show the full range of your social media presence. Maybe people know about your company page on LinkedIn, but not your Group or your Events. Or maybe they follow you on Twitter but hadn’t heard about your weekly Twitter Chat where customers can share ideas.

And if you think this requires some mega-pricey software that takes months to master, let me put your fears to rest. For Mac users, I recommend Jing (free for basic, $14.95 a year for Pro) or Camtasia ($99), both of which are quite easy to use. PC users have even more free and low-cost options; check out Mashable’s rundown for some of the most popular packages.

Remember, you can embed or link to your video anywhere people might find it useful: the Contact Us page on your website, your blog, your Facebook Page, even in your email signature.

So, are you ready to get a video tutorial out there and give your audience a step-by-step guide to following you … or have you done it already? Share your thoughts in the comments—we’d love to hear from you!


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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