2012 Social Media Forecast: Google vs. Facebook Winner Takes All and Other Promising Developments
Via Scoop.it – Enterprise Social Media
“Greg Tirico, Senior Social Media Manager, Sage North America Use of social media by corporations and small businesses has greatly matured over the last two years, and the social media trends to watch in 2012 reflect this fact. According to Greg, here’s what you can expect in 2012: 1. Greater Corporate Presence 2. Better Integrated Campaigns 3. Social Takes the Lead 4. Google and Facebook Battle for Social Supremacy” The article said that many organizations have stopped experimenting and begun using social media seriously.
Via blog.commpro.biz
Related Reading:
Handbook of Social Media Marketing: Five Principles of Online and Social Network InteractivityThis book focuses on what is happening in the interactive market space and describes how the organization can participate in this new marketing opport... Read More >
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyDavid Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marke... Read More >
In The Plex: How Google Thinks, Works, and Shapes Our LivesFew companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensa... Read More >
Content Curator Mike Ellsworth
Mike’s background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. During his 15-year career at the Nielsen Company in the marketing research business, he helped set Dun & Bradstreet's Internet strategy and developed the vision that resulted in the consumer packaged goods industry's first Web application in early 1995. With his own company, StratVantage Consulting, Mike helped Sterling Commerce create their eCommerce strategy and has helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy.
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