Via Scoop.it – internetbillboards
Engagement. It’s the buzzword du jour, particularly in regard to Facebook. It may have been good enough a year or two ago to just get a lot of people to like your Facebook Page but now you have to somehow occupy the attention of those people as well.But just as marketers are feeling the pressure to boost engagement, Facebook is raising the stakes. In early October, the social networking giant introduced some new engagement metrics including People Talking About This. As the name suggests, PTAT (also known as just “Talking About This”) measures user-initiated activities, like posting to a Page’s wall, liking, commenting, sharing a Page post or content on a Page, answering a Question posed to fans mentioning a Page, liking or sharing a deal or checking in at your Place.
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