Via Scoop.it – internetbillboards
I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession — Pinterest — to discover the next pastry to tackle. Currently, I’m using Pinterest to save links to just about everything: recipes I love, clothes I want to buy, or furniture I want to furnish my house with someday. As a 25-year-old graduate student, someday is a little farther off than I’d like, but it’s best to be prepared. Since you already know how to use Pinterest for marketing, now you’re probably craving some inspirational real-life examples of brands using it effectively. Many businesses have recently discovered that, not only is Pinterest another way to engage with fans and customers without spending advertising dollars, but it’s also a great way to impact purchases, especially when it comes to impulse buying. Data from Monetate shows that referral traffic from Pinterest to the websites of five specialty apparel retailers jumped 389% from July-December 2011.
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