Via Scoop.it – internetbillboards
Apple’s foray into retail was supposed to be a disaster. “I give them two years before they’re turning out the lights on a very painful and expensive mistake,” one critic infamously said in 2001, a comment that would prove slightly prescient considering the number of brick-and-mortar stores that would shutter in the years to come–Gateway, Circuit City, CompUSA. But not Apple. Its hundreds of stores generate billions of dollars in sales annually–more sales than any U.S. retailer by square foot. Now Apple’s competitors are hoping to repeat Apple’s success in the retail space. This past week we saw a slew of tech giants indicating they might test the retail waters: Microsoft will reportedly open up two stores in the New York area this year; Amazon is said to be launching a store in Seattle; and Google revealed that it’s in the planning stages of a retail store in Dublin. What are all these digital market leaders trying to sell in the physical world?
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