Via Scoop.it – internetbillboards
CruiseWise, a new online travel agency dedicated to booking cruises, is opening its doors today. The startup aims to simplify the online cruise booking process, bringing it up to par with what you find now when booking hotels or flights. With site’s online search engine, customers can compare prices, routes, cabin choices and other options across multiple cruise lines and see the full amount for the cruise by total number of passengers, including tax. The startup was founded in 2010 by CEO Amit Aharoni, CTO Nicolas Meunier and COO Steve Davis after realizing that online 10% of total online bookings for cruises happened online, compared with 85% for cars and 75% for hotels. This isn’t because more cruise ship passengers are “old” and unaccustomed to using a computer to book travel, they say. The average age of a cruiser is 49, versus 46 as the average age of a hotel stayer. It’s not the 3-year age gap that’s the problem – it’s the user interface. “It’s really bad,” says Davis.
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