With just one day to go before Valentine’s Day 2012, love is definitely in the air.
Aside from the requisite sweet notions for those special people in our lives (you did make that dinner reservation, didn’t you?), it’s also a great time to show some love to the people who keep us in business: our customers.
In the “olden days,” this probably would’ve involved serious outlays to your neighborhood bakery, chocolatier or florist—not to mention some serious planning weeks in advance and/or running around town to deliver the goods—but for citizens of the 2012 socialverse, showling the love is just a few keystrokes away:
1. Make sure all your “likes” are in place.
Are you following your customers on Facebook, Twitter, LinkedIn, and other networks? Have you subscribed to their blogs and YouTube channels? Do a quick sweep to make sure you’ve laid the foundation for a healthy social relationship.
2. Tweet the love.
Business is a lot like dating: it’s all attention and romance until you seal the deal, then things tend to get, um, “comfortable.” Show your customers you still appreciate them with a simple tweet like “All of us at @ABCGlobal luv @XYZDistributors — thank you from the bottom of our <3s!” (<3 makes a sideways heart shape, get it?)
3. Post a virtual valentine on their Facebook Wall.
Remember that pictures are the most popular type of content on Facebook, so rather than just posting a bland “Happy Valentine’s Day!” on your customer’s Wall, attach a fun Valentine-themed image to your message. Stock photos work just fine, but for extra points, post a photo of yourself or your staff holding up an actual Valentine or some other special message. Or you could always go old-school and post some ASCII art, like the fun pics I just found here.
4. Show your love on YouTube.
Remember, you can post videos to YouTube using the “Private” setting, which makes your video viewable only to people you designate. Broadcast a message to all your customers showing your appreciation, or if you really want to make an impression, create a separate video for each customer. If yours is a local brick-and-mortar business, you can even give them a secret password they can use on their next visit to get a special thank-you gift.
So, those are my ideas; what are you doing to show the love to customers this Valentine’s Day? Tell us about it in the comments—we’d love (and I mean LOVE) to hear from you!
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