Feb 12, 2012

Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
Share

Image representing HubSpot as depicted in Crun...

Image via CrunchBase

Via Scoop.itinternetbillboards
As a follow up to last week’s post about things a marketer could buy with a Super Bowl ad budget, we wanted to share this real life story of a Super Bowl ad buyer’s remorse. This week, we discovered that a HubSpot customer ran commercials for his business during last weekend’s Super Bowl. Turns out that customer learned a tough lesson about the cost and value of outbound marketing as a result. Truth be told, this company has made great progress implementing an inbound marketing strategy using HubSpot software, but it also hired a PR agency that wanted to help them make a big splash. The company purchased 3 in-game and 17 pre-game and post-game spots in its local market at a total cost of $54K. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31320/Blogging-Trumps-Traditional-Advertising-in-ROI-Head-to-Head-Case-Study.aspx#ixzz1m7lG41WD
Via blog.hubspot.com

Enhanced by Zemanta

Tags: , , , , , , ,

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom