Via Scoop.it – internetbillboards
If you haven’t been sold on content curation, get ready to become a believer: behold, the power of strategic content curation. Chances are, you curate content every day without even realizing it — when you tweet a link, share a funny photo on Facebook, or when you pin a pair of cute shoes on Pinterest. You’re sharing content you know your “audience” will like: a link your Twitter followers will appreciate, for example, or a pair of shoes that will make your fellow fashionista followers on Pinterest, drool. This is content curation in its most basic form: finding and sharing relevant content with a target audience. Content curation is hardly a new concept. Entire sites (Reddit, Tumblr, Pinterest, etc.) have been forged on the power of content curation. Yet most major brands have yet to harness the power of strategic, brand-focused curation. If you haven’t been sold on content curation, get ready to become a believer: behold, the power of strategic content curation.
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