Via Scoop.it – internetbillboards
Are you measuring your results online? Are you merely gathering data? (e.g. measuring traffic, page views, clicks and more for your website) You really do need to also interpret the data, identify and summarise relevant parts, and understand the meaning and implication of this data so you can tweak and improve what you’re currently doing. Whatever industry you’re in, if you have an online presence it’s important to fully understand how it’s performing and how well (or not well) your competitors are doing.
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