Feb 6, 2012

Is Pinterest a Girl Thing?
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Written by : Rachel Parker| 0 | Social Media

Yesterday I was doing my usual surf through the blogosphere when two posts caught my eye.

News Flash: Pinterest Isn't Just for Girls AnymoreNews Flash: Pinterest Isn’t Just For Girls Anymore, by Aaron Biebert at 8pm Warriors

Recently Aaron Biebert of 8pm Warriors (@Biebert) shared his personal journey to Pinterest, which started with a benign dismissal of the site as a crowdsourced scrapbook for hairstyles and decorating ideas.

I have to admit my first reaction to Pinterest was basically the same. And yes, that’s coming from a card-carrying member of the Double-X Chromosome Club.

But much like Aaron, I began to discover a business use for Pinterest, even for those of us who aren’t in the beauty, fashion, or home decor industries. And lots of business owners and marketers—male and female—are discovering the same thing.

The Next Social Networks by Chris Brogan

And if Pinterest is still a little too chicky for you, the always-resourceful Chris Brogan (@ChrisBrogan) just posted about a brand-new site that caters to your manly sensibilities: Gentlemint.

I took a quick surf through Gentlemint and yes, it’s virtually a clone of Pinterest. Only at Gentlemint, you find images like these:

gentlemint 1   gentlemint 3

I also found it interesting and kinda cute that instead of “pins,” Gentlemint calls their posts “tacks.” ‘Cause they’re manly that way, ya see.

So there you have it, gents. If you’ve been putting off jumping into Pinterest for fear of being overloaded with chick fodder, looks like you have little to worry about.

And if you absolutely must have your social image-sharing with a heavy side of hotrods, tech toys, and the occasional fart joke, there’s always Gentlemint.

So what do you think? Is Pinterest’s feminine vibe preventing it from achieving its full potential? And is Gentlemint a competitive threat or a complementary ally? Tell us your thoughts in the comments—we’d love to hear from you!


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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