Yesterday I was doing my usual surf through the blogosphere when two posts caught my eye.
Recently Aaron Biebert of 8pm Warriors (@Biebert) shared his personal journey to Pinterest, which started with a benign dismissal of the site as a crowdsourced scrapbook for hairstyles and decorating ideas.
I have to admit my first reaction to Pinterest was basically the same. And yes, that’s coming from a card-carrying member of the Double-X Chromosome Club.
But much like Aaron, I began to discover a business use for Pinterest, even for those of us who aren’t in the beauty, fashion, or home decor industries. And lots of business owners and marketers—male and female—are discovering the same thing.
I took a quick surf through Gentlemint and yes, it’s virtually a clone of Pinterest. Only at Gentlemint, you find images like these:
I also found it interesting and kinda cute that instead of “pins,” Gentlemint calls their posts “tacks.” ‘Cause they’re manly that way, ya see.
So there you have it, gents. If you’ve been putting off jumping into Pinterest for fear of being overloaded with chick fodder, looks like you have little to worry about.
And if you absolutely must have your social image-sharing with a heavy side of hotrods, tech toys, and the occasional fart joke, there’s always Gentlemint.
So what do you think? Is Pinterest’s feminine vibe preventing it from achieving its full potential? And is Gentlemint a competitive threat or a complementary ally? Tell us your thoughts in the comments—we’d love to hear from you!
Free Ebook: Top 10 Myths About Social Media for Business
Are you holding back from social media because of something “they” say?
In our free ebook, Top 10 Myths About Social Media for Business, we bust some of the most common misconceptions about social media as a marketing tool for small and medium-size businesses. Download your free copy today and get the scoop on the so-called “conventional wisdom” that could be standing between your business and social media success.