Feb 6, 2012

Being A Super Content Curator Is Like Being A Super Sports Agent

Sunday, Super Bowl Sunday and my house is quiet. Not even sure who won the big game. I caught a tweet earlier today it just said “Tom Brady goes down” I was super busy, you see I’m a content curator someone who finds, organizes and shares valuable content with there followers. This is what I was doing, I think I do it fairly well. So you might ask me, Tom how does being a content curator compare with being a sports agent, well I’m going to tell you, there are some surprising similarities. Do you remember the film Jerry Maguire? It goes like this.  After suffering a nervous breakdown as a result of stress and a guilty conscience, fast-talking sports agent Jerry Maguire (Tom Cruise) is fired from his high-paying job at a top management firm. Intent to start an agency of his own, Jerry is left with only one client, cocky wide receiver Rod Tidwell (Cuba Gooding Jr.), and a single employee, single mother Dorothy Boyd (Renée Zellweger). As Jerry does his best to get Tidwell the contract he deserves, he grows closer to Dorothy and her son, Ray (Jonathan Lipnicki), and realizes that there are more important things than money.

Are there more important things than money? You know money doesn’t buy love, but it puts a damn good down payment on it. Money doesn’t guarantee your happiness, but try being happy without it. Money doesn’t mean you will be healthy, but get sick and it will cost you an arm and a leg. You see money does matter.  It’s just not the most important thing. Anyway check this scene out.


As content curators we should be looking to do a couple things that a real sports agent does.

1. Build a solid reputation as someone who cares and is credible. Do you remember the scene when the little boy not this cutie Ray (Jonathan Lipnicki) another little boy flips off Jerry because he could tell that Jerry was putting business ahead of the health and well being of the kids dad, who happened to be an athlete that got hit one to many times. It matters. What I say is people don’t care how much you know until they know how much you care.

2. As content curators we are looking for that big client. That all star up and coming content marketer, because the big guys already have reputations and engagement and followers, so we need to find the talent while it is up and coming and help it get to the top. It’s all about finding that irresistible charm.


Detractors are everywhere. People who will steel your thunder blame you for mistakes and ultimately harbor secret ill will towards you and being a professional content curator is no different. You will get the occasional ill will, that person who says you are this or that, you are just doing aggregation, blah, blah blah. This is bologna, so don’t you pay any attention to it. I can attest being a great curator takes hard work, and you are providing a valuable service to the content producers and the content marketers that you curate.

Being a content curator requires you to stay motivated, so you have to keep your eye on the prize and understand what your motivations are. Why are you curating content? To what end does this serve. Let me just say that curation and organizing and sharing content in groups, and tribes and what ever else you want to call it, is the future. It is really the only way possible we will be able to assimilate all this data and have any meaning and context with it, so it will eventually lead to an amazing collective intelligence online and an amazing way to learn. Perhaps this in and of itself will be the greatest prize of all.

The final touchdown and victory…


To Success,

Tom George

CEO, Founder, Curator

Internet Billboards



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  • I love this article, Tom! You are spot on with everything.

    I know that content curation has increased my level of caring. Because whenever I choose to recommend something to my audience, I also put my reputation on the line.

    • Thank you Cendrine I appreciate and value your opinion very much. I have found so far in life that we must learn to deal with both the praise and the criticism we get from others with equal emotional strength. I feel very passionate about this topic, and honestly I would do it anyway, money or no money, that’s how I know that what I’m doing is right for me. Cheers!

  • Great post! thanks for sharing….. I now have to go re-watch Jerry Maguire lol

Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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