Feb 5, 2012

10 Content Marketing Goals Worth Pursuing
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Content is the new buzzword, but content alone has no magical powers. It won’t transform your business or get you where you need to go … until you add one thing… Which? It’s what you’ll find in this excellent post with ten goals to follow! [note Martin Gysler]
Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?
Curious about why some content that seems great doesn’t do anything to build the business?
“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.
Content all by itself — even terrific content — is just content.
It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.
But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …
Content marketing is a meaningless exercise without business goals.
Via www.copyblogger.com

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Martin Gysler

I am a NETWORKER and SOCIAL MEDIA GEEK. Entrepreneur and autodidact, I like freedom, talk about interesting stuff, music, travel, lifestyle and much more!

Active as entrepreneur and convinced autodidact for over twenty years, I choose since many years networking and social media activities.

Throughout this long period I was active in the commercial sector; insurance, real estate, health, well-being..., a wide range of knowledge, where I gained a lot of experience, expertise and know-be! Today, my main objective is to develop a global activity (Networking - Social Media - People Building) with people who have the same vision of life and quality of life to have success together!

If you need support to develop a strategy for your online presence, feel free to CONTACT ME!

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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Martin Gysler

I am a NETWORKER and SOCIAL MEDIA GEEK. Entrepreneur and autodidact, I like freedom, talk about interesting stuff, music, travel, lifestyle and much more! Active as entrepreneur and convinced autodidact for over twenty years, I choose since many years networking and social media activities. Throughout this long period I was active in the commercial sector; insurance, real estate, health, well-being..., a wide range of knowledge, where I gained a lot of experience, expertise and know-be! Today, my main objective is to develop a global activity (Networking - Social Media - People Building) with people who have the same vision of life and quality of life to have success together! If you need support to develop a strategy for your online presence, feel free to CONTACT ME!

More Curations by Martin