Via Scoop.it – internetbillboards
There has been a lot of talk about how Google+ is failing, going to fail, or is a waste of time for both individuals and brands. It would be foolhardy, however, to treat Google+ as down for the count so early in the match. After all, Google has a lock on key distribution channels that it can use to muscle Google+ into the forefront of the social media conversation. Wired Magazine’s Caleb Garling said it best in this piece on Google+ early last month: This is where Google will have an advantage over Facebook: With a broad array of services like search and Gmail and Chrome and Android, Google offers tools that are fundamental to the online lives of so many people — and these can be tied to Google+. As Google+ evolves, Google will have the means to promote its social network — and the branded Pages within it — in ways that Facebook or Twitter cannot.
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