Feb 1, 2012

Social Media Shoutout: WebMD
Share

Written by : Rachel Parker| 0 | Social Media

In Monday’s post, we shared a new resource presenting some data about the growing importance of social media to businesses in the healthcare industry.

Today we take a look at a company that’s been feeding the public’s craving for online healthcare information since its inception … and moved into the socialverse without skipping a beat: WebMD.

Founded in 1996 by Jim Clark and Pavan Nigam as Healthscape, WebMD has become synonymous with objective, reliable healthcare information. Early in 2011, WebMD’s network of sites reaches an average of 86.4 million visitors per month, solidifying its status the leading health portal in the United States. (Source: Wikipedia)

So it was only natural that America’s favorite online source for healthcare info would slide into Web 2.0 with ease … and it hasn’t disappointed.

Just yesterday, WebMD topped the 100,000-follower mark on Facebook. And the rest of its numbers are equally impressive:

Facebook:

  • 100,145 fans
  • 3,713 talking about this (comments, likes, shares on individual posts over the last 7 days)

Twitter:

  • 352,598 followers
  • 48,000 retweets and 3,500 mentions in the last 90 days

YouTube:

  • 5,371 channel views
  • 220 subscribers

So what’s the secret of WebMD’s social success? Here are a few that came to our attention:

Leverage timely topics

Recently popular Food Network personality Paula Deen announced publicly that she had been diagnosed with type 2 diabetes. WebMD turned the announcement into an opportunity to address public questions about diabetes and highlight other celebrities who are living with the disease.

Go beyond the obvious

You might not see an obvious connection between the Super Bowl and health, but WebMD did—in the form of healthy snack recipies for gametime noshing:WebMD on Twitter

Use Twitter mentions and hashtags strategically

Notice that WebMD not only included three timely hashtags in the above tweet, but also mentioned the official Twitter handle of the NFL? That makes for some crazy Twitter search mojo, folks.

Write posts from the reader’s point of view

Some of the topics WebMD covers can be a little dry and less-than-appealing on their own … but frame them around the reader’s interests and you’ve got yourself a shareworthy post:WebMD knows how to write a good Facebook post

 

So, what takeaways do you see in WebMD’s crazy success on the social Web? Share your thoughts in the comments—we’d love to hear from you!


Free Ebook: Top 10 Myths About Social Media for Business

Free Ebook: Top 10 Myths About Social Media for Business

Are you holding back from social media because of something “they” say?

In our free ebook, Top 10 Myths About Social Media for Business, we bust some of the most common misconceptions about social media as a marketing tool for small and medium-size businesses. Download your free copy today and get the scoop on the so-called “conventional wisdom” that could be standing between your business and social media success.

 


Tags: , , , , ,

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
0
Opt In Image
HIT VIRTUAL
Content Marketing & Administrative Management

Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 

  • Glent12

    I’m happy to know that “social media shout out” were created, As i see it will bring a huge impart to all the blogger that keep in touch in social media.

  • Hi Rachel,

    This is a great read. I really enjoyed it and loved the title “Social Media Shout out” I think it’s great the way you consistency create engaging quality content like this. Thanks for all you do.

    • Thanks, Tom – always a pleasure to share on Internet Billboards!


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel