Social Media Discovery: 5 Hurdles to Information Consumption | Darwin Ecosystem
Via Scoop.it – Social Media Content Curation
The volume of information on the Web is overwhelming. Social media has revolutionized the way information is published and shared. Social media has also become a foundation of information discovery and consumption. Tools that Use the Social Graph to Filter Content: - Social Networks… - Search Engines… – Discovery Engines… It is increasingly easier to publish information and increasingly difficult to consume it. This lies behind a tendency to rely on the “social graph” to filter information on the user’s behalf. Information consumption is largely limited by who we “follow” online. Effectively, we give them our vote of confidence and subscribe to their information published.We are experiencing a huge wave of tools providing social media discovery. However, relying on social media for information consumption has a series of limitations.
1. Dependence on social creates tunnel vision…
2. It is hard to follow the “right” people…
3. The user’s perspective is not challenged, instead it is reinforced…
4. Professional and personal content tend to be mixed…
5. Lists, Circles and Subscriptions aren’t reducing the noise…
[Originally scooped and curated by Jan Gordon - further editing by Giuseppe Mauriello] Read the full article here: http://bit.ly/yKZdG6
Via www.darwineco.com
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Content Curator Tom George
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards








