Today we wrap up our two-part series addressing the most popular question among my Social Media Tip of the Week subscribers: “How do I get more likes on my Facebook Page?”
Just to repeat my disclaimer from Part 1, remember that it’s important to balance quality with quantity when trying to get more likes for your Page. There’s a real danger of wasting time and effort by chasing numbers for numbers’ sake, instead of attracting quality fans who will increase your reach—resist the temptation!
So in Part 1 we covered some basics of attracting more likes: (1) claiming your Facebook URL, (2) getting the word out, (3) letting people know what to expect, and (4) posting with your audience in mind. Today we’ll look at some more advanced techniques to take your like-building efforts to the next level.
5. Build your content library with images and videos
Even if you already upload photos and other images to Flickr or Picasa, you’ll also want to upload them to your Facebook Page. Why? Three reasons:
- Of all the types of content uploaded to Facebook, images attract the most likes, the most comments, and the most shares.
- The average lifespan of a Facebook post is just 3 hours, but uploaded images have a permanent home on your Photos tab, so visitors can see them any time.
- Photos feed into the “photo strip” at the top of your Facebook Page; with a little creativity, you can create a fun banner that gives character to your Page. Here are a few examples:
As for videos—and you are creating videos, aren’t you?—make sure those YouTube vids also get uploaded to your Facebook Page. This turns your Videos tab into a library of all your video content … and visitors won’t have to click over to YouTube to see them. If they like what they see, they’ll probably like your Page. (Bonus points if you end your videos with a “like us on Facebook” message!)
6. Engage other Pages
Search around Facebook for businesses that complement yours (for example, if you run a health food shop, look for local yoga studios) and like their Pages. If you engage with their Page regularly by liking, commenting on, or sharing their content, you’ll attract the attention of their fans … many of whom will become your fans.
7. Cross-link with other social networks
We’ve already talked about promoting your Facebook Page in print, on signage, and in person, but don’t forget your other social locations. Make sure your Facebook URL is included in your Twitter bio, your LinkedIn personal profile and Company Page, your email newsletters, and on any other outposts where you have a presence.
8. Offer unique content
Think about it: if the content on your Facebook Page is a duplicate of what’s on your blog or in your email newsletter, what incentive do people have to become fans? Your Facebook Page should offer a unique reason for liking it, whether that’s interesting links, useful tips, or special coupon codes.
And when you offer something exclusively to your Facebook fans, say so—nothing like making your fans feel special to keep them coming back!
So those are my tips for encouraging more likes on your Facebook Page; have you used other techniques to build your fandom? Share them with us in the comments; we’d love to hear from you!
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