When folks sign up for my Social Media Tip of the Week email, I ask them to share their biggest challenge when it comes to social media for their business.
So far, the most popular response by far is “how to get more likes on my Facebook Page.”
An excellent question, and one I’m happy to answer. In fact, it’s going to take more than one post to give this topic the attention it deserves.
That said, I always caution my clients to balance quantity with quality when it comes to your fans and followers. I could go out and pay 1,000 12-year-olds a dollar apiece to follow me on Facebook, and yes, I’d get 1,000 new followers overnight … but how would it benefit my business?
Of course, it wouldn’t benefit my business at all. So when you’re out there trying to win new fans, just keep in mind that all likes aren’t created equal. Your time and efforts are best spent trying to attract quality followers who will engage with and share your content to help you grow your reach in your target audience.
OK, sermon over. Here are a few basics that can help you ramp up your Facebook fan base:
1. Claim your Facebook URL
When you first set up your Facebook Page, its URL will look something like this:
Kinda hard to put that on a business card, much less give it out verbally, no? Fortunately, you can set up (or “claim”) a Facebook Username, which gives you a URL that looks like this:
In fact, you can shorten it even further to:
This makes it much easier for people to find and follow you on Facebook … and if it’s easier, they’re much more likely to do it. For instructions on how to set up your URL, visit the Username page in the Facebook Help Center.
2. Get the word out
Make sure that everybody—and I mean everybody—knows about your Facebook page and how to find it (which is much easier once you have your shiny customized URL).
And remember, you need to say more than just “like us on Facebook.” You need to have that specific URL included on:
- Your business cards
- Your signs and billboards
- Any printed materials, including brochures, flyers, table tents, receipts, and promotional items
Also, make sure that every staffer who interacts with customers knows that URL by heart, and make sure there’s a direct link on every page of your website.
3. Give them a reason to like you
When you’re out there promoting your Facebook Page, give people an idea of what they can expect there. Helpful tips? How-to videos? Recipe ideas? Promo codes for special discounts?
Most people are happy to like your Page if you just ask them (they can always un-like you later if you annoy them :-), and giving them a taste of what they’ll find there provides a little extra incentive.
4. Post with your audience in mind
In a recent survey, Facebook users were asked their top reason for un-liking a Page. A whopping 46 percent cited “The information available was not interesting” as their main reason for bouncing.
Whenever you sit down to write a post for your Facebook page, take a moment to place yourself in the shoes of your current or prospective customer. Then ask yourself this question: “What’s important to me right now?”
And the answer doesn’t need to have anything to do with your business. Maybe I just have a “case of the Mondays” and need a laugh to brighten my day. Maybe it’s Christmas Eve and I’m desperate for some last-minute gift ideas. And maybe I have a specific need that your business can help me with. (Handle that last possibility with care—Facebook is no place for hard-sell marketing!)
Then sort through the results of your brainstorm and put together a post that gives your audience just what they need right at that moment. Do that on a regular basis and your fans will start looking forward to your posts … and showing their appreciation by sharing with their friends.
So, those are my initial thoughts on getting more likes on Facebook, and we’ll cover some more in Part 2. In the meantime, if you have any questions or comments, let us know in the comments—we’d love to hear from you!
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